Insights
Articles on football communications, supporters, audiences, sponsorship, tourism and media.
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A football club’s identity can be heard as well as seen
Football clubs spend a lot of time thinking about how they look. Badges, colours, shirts, graphics, typography and stadium branding all form part of…
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When football becomes part of the destination
Football tourism does not have to begin and end at the stadium. A new collaboration between LALIGA and Airbnb provides an interesting example of…
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A logo is not enough: what sponsors want from sport
Sponsorship in sport has traditionally been built around visibility. A logo on a shirt. Branding around a stadium. A mention on social media.
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A football club’s brand is built before kick-off
Football clubs naturally think about their brand in terms of badges, shirts, sponsors, graphics and social media. But a supporter experiences a club long…
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Why real-world experiences matter more than ever in football
Football clubs spend a huge amount of time thinking about digital content, social media and online engagement. But research highlighted today by 2Playbook suggests…
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Valencia CF takes its international community beyond the stadium
Valencia CF has provided another example of how Spanish football clubs can build stronger relationships with supporters and commercial audiences beyond their traditional home…
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Football’s audience now reaches far beyond the stadium
LaLiga and Premier League clubs lead the major sports leagues studied in a new comparison of combined social media followers published by S&P Global…